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A focus on customer-based brand equity, including its definition; sources and outcomes; and tactical guidelines about how to build, measure, and manage brand equity, helps students interpret the potential effects and trade-offs of strategies and practices for managing. Need help? Get in touch Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition) Author: Kevin Lane Keller: Language: English: ISBN: 0134892496 / 9780134892498 ISBN-13: 9780134892498. Published 2019. Answered 1 year ago. *FREE* shipping on qualifying offers. 2 of 4. 2 of 6. 1 of 4. Pearson Education. Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 16 solutions now. Find step-by-step solutions and answers to Exercise 5 from Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 9780134892498, as well as thousands of textbooks so you can move forward with confidence. 00. 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Our solutions are written by Chegg experts so you can be assured of the highest quality!Required Materials: Strategic Brand Management, 5th Edition, Keller, ISBN 9780134892498 Prerequisites: ECON 200, ECON 201, MKTG 302, Junior standing (60 hours) COURSE DESCRIPTION A firm’s brand name, identity, image and reputation are among its most valuable assets. Step 1. Solution. This ISBN is for the bound textbook, which students can rent through their bookstore. Need help? Get in touch Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. 2 of 5. 2 of 5. 2 of 4. Answered 8 months ago. Strategic brand management: Building, measuring, and managing brand equity. 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